What Are Negative Keywords - Google Ads
What Are Negative Keywords?
Negative keywords are words or phrases you add to your Google Ads campaigns to stop your ads from showing for irrelevant searches.
This ensures your budget is spent only on clicks that could actually turn into customers.
For example, if you run a stump grinding service, you might want your ad to appear for “Stump Grinding Christchurch” but not for “Stump grinders for sale”.
By adding “for sale” as a negative keyword, you avoid paying for clicks from people who are just shopping for equipment instead of needing your service.
The Pain of Not Using Negative Keywords
Without negative keywords, your ads can show up for all sorts of irrelevant searches — and you’ll waste money on clicks that never convert.
This drains your budget fast and delivers poor results.
Some common pains include -
- Paying for job seekers clicking on ads when searching for “Plumber jobs (city)” instead of people wanting a plumber.
- Getting traffic from people searching for “Hire stump grinder (city)” when you’re actually offering stump grinding as a service, not machine rental.
- Losing money on “cheap” or “free” keyword searches when your service isn’t either.
- Ads are showing for DIY searches like “how to grind a stump yourself” instead of real customers ready to book.
👉 The result? Fewer leads, wasted ad spend, and frustration because your budget disappears on clicks that never become customers.
The Solution - Use Negative Keywords (and Expert Management)
The solution is simple: add the right negative keywords so your ads only show when someone is ready to buy your service. This keeps your ads laser-focused on real customers.
That’s where our Google Ads Management in Christchurch comes in. We identify the terms that are draining your budget and build a smart negative keyword list so your money works harder.
Customer benefits of using us -
- Save money by cutting wasted clicks.
- Get more qualified leads from people who actually want your service.
- Better ROI because every dollar goes further.
- Peace of mind knowing experts are monitoring your campaigns daily.
Example Keywords We’d Optimise For You
- ✅ Stump Grinding (Christchurch)
- ✅ Plumber (City)
- ✅ Hire Plumber (City)
- ✅ Emergency Tree Removal (City)
- ❌ Stump Grinders for Sale (negative keyword)
- ❌ Plumber Jobs (City) (negative keyword)
- ❌ How to remove a tree stump yourself (negative keyword)
👉 With the right negative keywords and expert management, your ads reach real customers, not job hunters or DIYers. Let us help you turn wasted clicks into valuable leads get started with Google Ads Christchurch, let us show you how.
