Digital Marketing Case Study
CASE STUDY | AUGUST 2025
Craig Trees – Arborist
THE CLIENT
Craig Trees is a trusted arborist business in Woodend, North Canterbury. Founded over 10 years ago, they specialise in professional tree care services with a team of 5.
THE CHALLENGE
The old website wasn’t showing in search results, delivering only 3–5 leads per week. Cashflow was inconsistent, and they couldn’t stay booked out two weeks ahead.
THE RESULTS after 12 months
- 833 total leads (458 calls, 375 forms)
- 3.3 leads per day vs. 3–5 per week previously
Consistently booked in advance, steady cash flow.
CASE STUDY | AUGUST 2024
Hollands Tree Services – Christchurch
THE CLIENT
With 20 years’ experience, Hollands Tree Services provides professional arborist services across Christchurch, run by a team of 4.
THE CHALLENGE
Website hadn’t been updated in 7 years, leading to declining leads. Old Google Ads account targeted irrelevant work, with no tracking or analytics in place.
THE RESULTS after 5 months
- 447 total leads
- (160 calls, 287 forms)
- 4 leads per day average
Steady pipeline replacing boom-and-bust workflow.
CASE STUDY | JULY 2025
The Fixit Factory – Christchurch
THE CLIENT
The Fixit Factory repairs almost anything, from household treasures to specialist equipment. Based in Dallington, Christchurch, they’ve been in business for 6 years with a team of 2.
THE CHALLENGE
Old website was just pictures, bringing in almost no leads. Phil Garrett had to take a part-time job due to a lack of work.
THE RESULTS after 12 months
- 1,244 total leads
- (711 forms, 341 calls, 192 emails)
- 5 leads per day average
Business is now fully sustainable and growing steadily
CASE STUDY | AUGUST 2024
Garage Door Repairs – Christchurch
THE CLIENT
Garage Door Repairs is a Christchurch-based business with 15 years of experience and a team of 4, specialising in repairs, maintenance, and servicing.
THE CHALLENGE
Wanted to expand but the old site wasn’t ranking for key searches. Lead flow was inconsistent, creating feast-or-famine cash flow.
THE RESULTS after 12 months
- 1,186 total leads
- (980 calls, 197 forms, 9 emails)
- 4.76 leads per day average
- Added two new contractors within 6 months to handle demand
Birthday Sparks
Fashion Magazine
Blurred Lines
