Craigs Trees Case Study
Craigs Trees Case Study - Ash
THE CLIENT
Craig Trees is a trusted arborist business based in Woodend, North Canterbury. Founded over 10 years ago, they specialise in professional tree care services for residential and commercial clients.
With a dedicated team of 5, Craig Trees is known for their expert workmanship, safety standards, and genuine care for the environment.
Website - www.craigtrees.co.nz
THE CHALLENGE
Craig Trees faced a major problem — their existing website wasn’t showing up in search results, and enquiries were too few to keep the team booked out in advance.
The inconsistent flow of leads caused roller-coaster cashflow issues, with only 3–5 leads per week. Craig wanted to be consistently booked at least two weeks ahead but didn’t have a reliable online lead source.
THE SOLUTION
We implemented a two-part strategy -
1.Google Ads Campaign – to generate leads quickly and keep the team busy while other long-term strategies took effect.
2. New SEO-Optimised Website – designed with built-in search engine optimisation to target low-competition, high-search-volume keywords, ensuring Craig Trees would steadily rise in organic Google rankings.
This approach delivered both instant lead flow and sustainable long-term growth.
THE RESULTS
The transformation was dramatic. In the past 12 months alone -
- 458 phone calls
- 375 website form submissions
- 833 total leads over 249 working days — an average of 3.3 leads every single working day.
For perspective, Craig’s old site generated that many leads in a week — now they get them daily.
The business is now consistently booked out in advance, with a steady, predictable cashflow.
Garage Door Repairs Case Study
Garage Door Repairs – Christchurch Case Study
THE CLIENT
Garage Door Repairs is a trusted Christchurch-based business specialising in garage door repairs, maintenance, and servicing.
With 15 years of experience and a small but highly skilled team of 4, they pride themselves on fast, reliable service and a strong reputation in the local community.
Website - www.garagedoorrepairs.co.nz
THE CHALLENGE
Garage Door Repairs wanted to grow their business but were struggling to get enough leads to support expansion. Their old website wasn’t ranking for key search terms, meaning potential customers couldn’t find them online.
This resulted in feast-and-famine cash flow, making it difficult to plan or invest in the future. Without a consistent flow of quality leads, hiring extra staff was out of reach.
THE SOLUTION
We implemented a two-phase strategy -
Immediate Lead Generation – We launched Google Search Ads and built dedicated, high-converting landing pages to start generating leads right away.
Long-Term Organic Growth – We designed and built a new website with an SEO-friendly structure and created blog content targeting low-competition, high-search-volume local keywords.
This ensured the site would start ranking for a wider range of relevant searches over time.
THE RESULTS
Over the past 12 months, Garage Door Repairs achieved -
- 980 phone calls
- 197 form submissions
- 9 direct email enquiries
1,186 total leads over 249 working days — an average of 4.76 leads every single day
The impact was immediate and measurable -
After just 4 months, the business took on an additional contractor to handle demand.
By 6 months, they added another team member to keep up with the steady flow of work.
“Amazing service and a great experience overall.”
Ricky Cooke - Garage Door Services
Check Out More Case Studies? Click Below!