Google Ads Features and Benefits 2

5 More Google Ads Management Features to Boost ROI in Christchurch

6. Conversion Tracking & Attribution

With proper conversion tracking, every call, form fill, and sale can be traced back to the exact ad or keyword that generated it. Attribution reporting shows you which touchpoints along the customer journey influenced the sale.

Which Means… you gain total clarity on which ads are profitable and which ones are draining your budget. Instead of guessing, you can double down on winners and cut losers. This transparency makes every marketing dollar accountable and builds confidence in scaling your campaigns.

7. Ad Scheduling (Dayparting)

Google Ads allows campaigns to run only at set times or days of the week. This tactic, called ad scheduling or dayparting, ensures your ads show when your customers are most likely to convert.

Which Means… no more wasted budget on irrelevant times like 2 am or on days you’re closed. Instead, your ads are visible exactly when prospects are searching with the intent to buy. This level of precision means your budget stretches further and your leads are warmer.

8. Device & Demographic Targeting

With device targeting, you can bid differently for mobile, desktop, or tablet users. With demographic targeting, you can adjust bids by age, gender, income level, or household status.

Which Means… your ads are tailored to the people most likely to convert.

For example, if 70% of your Christchurch leads come from mobile users aged 30–45, you can allocate more spend to that segment. This laser focus improves ROI while cutting down on wasted impressions.

Click to call 021 028 63843 to claim your free Christchurch Google Ads strategy session + audit.

9. Search Term Analysis

Every campaign generates a search term report, which shows the actual phrases people typed before clicking your ad. Regularly reviewing and refining this data sharpens campaign performance.

Which Means… you stop showing up for junk searches and start winning the exact terms your prospects are using.

Over time, this continuous refinement lowers cost-per-click and increases lead quality—turning your Google Ads account into a high-performance lead machine.

10. Landing Page Speed & UX Optimisation

Google considers landing page speed and user experience when ranking ads. Pages that load slowly or frustrate users can drag down performance and increase costs.

Which Means… by improving load times, mobile responsiveness, and on-page design, your ads earn higher Quality Scores and cheaper clicks.

More importantly, prospects stay longer, trust your brand, and are more likely to enquire—giving you both more leads and better ROI from the same budget.


Click to call 021 028 63843 to claim your free Christchurch Google Ads strategy session + audit.