Google Ads Features and Benefits 1

James Roberts • September 26, 2025

5 Advanced Google Ads Management Features Every Christchurch Business Needs

1. Quality Score Optimisation

Google Ads rewards advertisers who deliver relevant ads, fast-loading landing pages, and strong click-through rates. This is measured by a hidden rating called Quality Score, which directly influences your costs and visibility.

Which Means… the higher your Quality Score, the less you pay for every click while appearing in more auctions. A strong Quality Score allows you to beat competitors with smaller budgets simply by being more relevant. For Christchurch businesses, this can mean showing up consistently in front of local customers without outspending bigger national brands.

2. Pay-Per-Conversion Bidding

Instead of paying for every click, Google Ads allows campaigns to be set to pay only when a conversion (like a lead form or call) happens. This is known as Pay-Per-Conversion bidding.

Benefit: Which Means… your budget is tied directly to outcomes, not just traffic. You’re no longer at risk of burning money on curious clicks with no intent to buy. Every dollar invested is linked to real leads—making your ad spend more predictable and far less wasteful.

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3. Smart Bidding Strategies

Google’s AI now provides a suite of Smart Bidding tools—such as Target CPA (cost per acquisition) or Target ROAS (return on ad spend). These use machine learning to automatically adjust bids in real time.

Which Means… your campaigns are constantly optimised to win the best clicks at the best price. Instead of guessing or manually tweaking, your ads automatically respond to patterns like device type, time of day, and audience behaviour. This gives you a major advantage in competitive markets like Christchurch, where every click counts.

4. Ad Extensions Setup

Google Ads lets you expand your standard text ad with extensions—such as call buttons, location pins, review snippets, or sitelinks to key pages. These add-ons make your ad bigger, more useful, and more clickable.

Which Means… your business takes up more space on the results page, pushing competitors further down. Ad extensions often improve click-through rate (CTR) by 10–15% at no extra cost. For local service businesses, a click-to-call extension can turn searches directly into phone enquiries, skipping unnecessary steps and shortening the path to leads.

5. Remarketing Campaigns

Remarketing allows you to target people who’ve already visited your website or clicked on one of your ads but didn’t convert. These campaigns keep your brand in front of “warm” prospects as they browse other sites or return to Google.

Which Means… you don’t lose valuable leads who were interested but not ready to commit the first time. Studies show remarketing can increase conversion rates by up to 70%. For Christchurch businesses, it means your ad dollars work harder—reminding prospects to come back, complete a form, or pick up the phone.