Is $5 a Day Enough for Google Ads

Is $5 a Day Enough for Google Ads

Yes, $5 a day can be enough to run a Google Ads campaign — but only if your campaign is highly focused and strategically managed. At $5 per day (around NZD 150 per month), your ad budget is limited, so efficiency is critical.

What You Can Expect with a $5 Daily Budget

• 10 to 50 clicks per month, depending on your industry’s cost per click (CPC)
• Better performance in low-competition niches or with very specific local targeting
• Limited testing flexibility, meaning you’ll need to focus on a small set of keywords and ad groups

When a $5 Budget Might Work

• You’re targeting brand keywords (e.g. your business name), which often cost less
• You only want to appear in a small geographic area (e.g. one suburb or town)
• You want to test basic performance before increasing your investment
• Your goal is to build visibility rather than generate large volumes of leads

Challenges of a $5 Daily Budget

• Low exposure — your ads may not show consistently throughout the day
• Slow data collection, making it harder to optimise quickly
• High competition keywords may cost more than your daily budget allows for a single click

How to Maximise a $5 Per Day Budget

• Use exact match keywords to limit irrelevant clicks
• Apply negative keywords to filter out poor-quality traffic
• Target specific locations and only run ads during business hours
• Write highly relevant ads to improve Quality Score and lower costs
• Track conversions, even if it's just calls or form submissions

$5 a day is a starting point, not a long-term strategy. It can work for ultra-focused campaigns, small geographic areas, or brand awareness — but it won’t generate high volumes of leads in competitive industries.

For better results, consider gradually increasing your budget as you learn what works. If you’d like expert help, check out our Google Ads Management in Christchurch services.