Is $5 a Day Enough for Google Ads

Is $5 a Day Enough for Google Ads

Yes, $5 a day can be enough to run a Google Ads campaign — but only if your campaign is highly focused and strategically managed. At $5 per day (around NZD 150 per month), your ad budget is limited, so efficiency is critical.

What You Can Expect with a $5 Daily Budget

• 10 to 50 clicks per month depending on your industry’s cost per click (CPC)
• Better performance in low-competition niches or with very specific local targeting
• Limited testing flexibility, meaning you’ll need to focus on a small set of keywords and ad groups

When a $5 Budget Might Work

• You’re targeting brand keywords (e.g. your business name), which often cost less
• You only want to appear in a small geographic area (e.g. one suburb or town)
• You want to test basic performance before increasing your investment
• Your goal is to build visibility rather than generate large volumes of leads

Challenges of a $5 Daily Budget

• Low exposure — your ads may not show consistently throughout the day
• Slow data collection, making it harder to optimise quickly
• High competition keywords may cost more than your daily budget allows for a single click

How to Maximise a $5 Per Day Budget

• Use exact match keywords to limit irrelevant clicks
• Apply negative keywords to filter out poor-quality traffic
• Target specific locations and only run ads during business hours
• Write highly relevant ads to improve Quality Score and lower costs
• Track conversions, even if it's just calls or form submissions

Final Verdict

$5 a day is a starting point, not a long-term strategy. It can work for ultra-focused campaigns, small geographic areas, or brand awareness — but it won’t generate high volumes of leads in competitive industries.

For better results, consider gradually increasing your budget as you learn what works.