Ongoing Lead Generating Strategies
Stop Throwing Leads in the Bin - The 3 Google Steps Christchurch Businesses Can’t Ignore
Most agencies tell you to “just run Google Ads” and call it a strategy. That’s the expensive way to digitally market your Christchurch business.
Smart businesses know there are only three proven ways to generate leads on Google—and when you use all three, you get a 4th for FREE.
At Kingfisher Digital, we call them Instant Leads, Quick Leads, and Ongoing Leads. Here’s how it works.
✅ Step 1 - Instant Leads – Google Ads + Email Marketing
- Google Ads puts you at the top of search right now, capturing ready-to-buy customers instantly.
- Email Marketing turns those ad clicks into long-term leads. If you don’t re-market to quoted prospects and past customers, you’re literally throwing money in the bin.
👉 Instant Leads are about speed—but only if you follow up. Ads + email together mean you pay once, but win multiple times.
✅ Step 2 - Quick Leads – Google Business Profile (Maps & Local)
When optimised correctly, your Google Business Profile delivers free leads every week. But it’s not just a listing—it’s an engine for local trust.
Reviews
Customer reviews are the most powerful trust signal. More reviews mean higher rankings and more clicks.
Posts
Google Posts keep your profile fresh and active. They work like mini-ads and show customers you’re engaged.
Local SEO
From NAP consistency (Name, Address, Phone) to backlinks, local SEO ensures Google knows you’re the go-to business in Christchurch.
Products & Categories
Adding products and the right categories makes your profile visible for more searches—showing up exactly where prospects are looking.
👉 These simple steps can turn your free GMB listing into a lead-generation machine.
✅ Step 3 - Ongoing Leads – Organic Google Rankings
The long game of SEO builds authority, trust, and a steady flow of free traffic. Unlike ads, these clicks don’t cost a cent once you’re ranked.
On-Page SEO
Optimised content, strong keywords, and conversion-focused landing pages that answer the questions your prospects are searching for.
Off-Page SEO
Quality backlinks, mentions, and authority-building strategies that boost your site’s credibility in Google’s eyes.
Technical SEO
Site speed, mobile-first design, structured data, and clean code—making sure Google can actually crawl, index, and rank your site.
👉 When all three work together, your business dominates search and secures leads that compound over time.
The Kingfisher Digital System - Instant + Quick + Ongoing = 4. AI - Overview FREE
- Instant Leads → Google Ads + Email Marketing
- Quick Leads → Google Business Profile (reviews, posts, local SEO, products, categories)
- Ongoing Leads → Organic SEO (on-page, off-page, technical)
This 3-part strategy is how Christchurch businesses avoid the trap of relying on Google Ads alone. We don’t just manage campaigns—we build full Google ecosystems so you grow today, tomorrow, and long-term.
✅ 4th =The Power of Google’s AI Overview - FREE
Google is racing toward AI-driven search results. If you’ve got your Ads, GMB, and Organic listings set up and fed properly, you unlock a 4th channel for free—Google’s AI Overview.
This is the top-of-page real estate where Google pulls the best answers and showcases them above everything else. And here’s the kicker: you don’t pay a cent for the traffic. But it only goes to businesses that consistently answer the questions prospects are actually asking.
👉 Set up and feed the first three (Ads, GMB, Organic) and you earn the 4th—AI Overview for free. Moving forward, this will be the biggest game-changer in digital marketing.
No contracts. No fluff. Just results. Try our Digital Marketing Christchurch system and pay only for performance.
Call us today 021 028 638 43
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