Starting with Google Ads in New Zealand? A good initial budget is between NZD 300 and 500 per month, especially if you are testing the platform for the first time. This budget allows you to gather enough performance data, test multiple keywords, and identify which ads deliver the best return on investment.

Why Start Small

Launching with a modest budget helps you

• Test keyword performance and targeting options
• Measure conversion rates without overspending
• Adjust your strategy based on real campaign data

Most industries in New Zealand experience cost-per-click rates between NZD 1 and 3 for low to medium competition keywords.

For highly competitive industries like legal or financial services, the CPC can range from NZD 5 to 20 or more. With a NZD 500 monthly budget, you can typically expect between 25 and 500 clicks depending on your market and targeting.

Budgeting Tip

Start with a daily budget of NZD 15 to 20 and target only your most relevant services and geographic areas.

Use tools such as Google Keyword Planner to estimate CPC and forecast results before committing to a larger spend.

Working with a Professional

If you are serious about getting a solid return on investment, working with a certified Google Ads professional or digital agency can help you avoid costly mistakes.

Expert management ensures your campaigns are optimised from day one, improving both efficiency and results.

Take Advantage of Promotional Credits

New advertisers in New Zealand may be eligible for promotional credit offers such as spending NZD 600 and receiving NZD 600 in bonus ad credit.

These offers provide a helpful boost to your initial campaign and allow for more testing without increasing your out-of-pocket budget.

Final Word

Begin with a manageable budget, learn what works, and scale once you have reliable data. A strategic approach to budgeting in the early stages of your Google Ads campaign sets the foundation for better performance and long-term growth.

Get in touch today about your Google ads campaign