Google My Business - Places - Maps and Reviews

James Roberts • August 29, 2025

Google My Business SEO - Get Found on Maps Where Reviews Count

What Is Google My Business SEO?


Google My Business (now called Google Business Profile) is your digital shopfront on Google Maps.


It’s where people see your opening hours, location, reviews, and photos before they even visit your website.


Think of it like parking your car in the busiest spot in town. Everyone can see it, and if it looks polished with glowing reviews, people are far more likely to stop by.


The Pain Without It


If your Google Business Profile isn’t optimised, it’s like parking your car down a dark side street — hardly anyone notices it.


  • Competitors show up first on Maps, not you.
  • Few or no reviews means customers don’t trust you.
  • Wrong info (like outdated hours) costs you sales.
  • Lost local leads — people nearby are looking, but they choose someone else.


The Solution = Optimising Your Maps Presence


Google My Business SEO is like giving your car a wash, polish, and prime parking space in Cathedral Square. It makes sure locals notice you first.


  • Keep info accurate – hours, address, phone, website.
  • Get reviews – ask happy customers to share feedback.
  • Add photos – show your shop, team, and products.
  • Post updates – keep your profile active and fresh.
  • Engage with reviews – reply to build trust.


These steps put your business front and centre when someone searches “near me.”


The Happy Ever After


With an optimised Google Business Profile -


  • You show up on Maps before your competitors.
  • Customers see your reviews and trust you more.
  • You get more calls, visits, and local sales.


Two businesses may look the same online, but the one with a polished, review-rich Maps listing is the one people visit.


👉 Want your business to stand out on Google Maps?


Talk to Kingfisher about SEO Marketing Christchurch and get your profile fully optimised.


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