Craig's Trees

THE CLIENT

Craig Trees is a trusted arborist business based in Woodend, North Canterbury. Founded over 15 years ago, they specialise in professional tree care services for residential and commercial clients.

With a dedicated team of 5, Craig Trees is known for their expert workmanship, safety standards, and genuine care for the environment.

Website - www.craigtrees.co.nz

THE CHALLENGE

Craig Trees faced a major problem — their existing website wasn’t showing up in search results, and enquiries were too few to keep the team booked out in advance.

The inconsistent flow of leads caused roller-coaster cashflow issues, with only 3–5 leads per week. Craig wanted to be consistently booked at least two weeks ahead but didn’t have a reliable online lead source.

THE SOLUTION

We implemented a two-part strategy -

1.Google Ads Campaign – to generate leads quickly and keep the team busy while other long-term strategies took effect.

2. New SEO-Optimised Website – designed with built-in search engine optimisation to target low-competition, high-search-volume keywords, ensuring Craig Trees would steadily rise in organic Google rankings.

This approach delivered both instant lead flow and sustainable long-term growth.

THE RESULTS

The transformation was dramatic. In the past 12 months alone -

• 458 phone calls
• 375 website form submissions
• 833 total leads over 249 working days — an average of 3.3 leads every single working day.

For perspective, Craig’s old site generated that many leads in a week — now they get them daily.

The business is now consistently booked out in advance, with a steady, predictable cashflow.