People don't read websites
People Don't Read Websites - Use this to your advantage...
If you're a business service owner with a website that only has pictures and text, you’re likely losing potential business.
Today, many people won’t read lengthy text or look through photos; instead, they scan websites in a “Z” pattern, quickly searching for specific information.
They’re online to solve a problem, and they want the solution without having to dig through pages. With an average attention span of about 7 seconds, you need to capture their interest fast.
When people scan your website, they’re looking for relevant information. If your headings say, "Welcome to Our Website" or similar phrases, they’re likely missing the mark. Instead, your titles and headings should be keyworded with the specific problems your customers want to solve.
Use headings that give a clear idea of the solutions you provide, and bold key phrases to make your main points stand out. This way, visitors can quickly understand what you offer just by glancing at the page. If they see their problem being addressed, they’ll read further.
Another crucial element is video content. Many people prefer watching a quick video rather than reading. Surprisingly, only a small percentage of websites on Google’s first page have a video, yet Google values video highly as content (especially since they own YouTube).
Adding a video to your homepage with useful information can boost your rankings. Consider creating a video that answers frequently asked questions.
By providing information this way, you’re allowing visitors to consume it in a format they prefer.
So, take a look at your website. If you don’t have a video, consider making one. It doesn’t need to be a big production. Just pick up your smartphone and answer a few key questions in simple, clear language—like you’re explaining it to a 10- or 12-year-old. This straightforward approach will increase engagement and attract more business.
I’m James Roberts. Click the button below to generate more leads through your websites and digital marketing efforts. Cheers!
